Long Live New York
Director, Executive producer
Format: short (1'30")
Year: 2014
Overview
Unveiled on October 1st, the short Long Live New York is part of a marketing campaign created to increase the number of registered organ donors in the greater New York metropolitan area and surrounding counties. The centerpiece of the campaign is a 90-second animated short film created by Oscar-winning director Laurent Witz. The film is inspired by the steampunk aesthetic of the Academy Award-winning animated short Mr. Hublot and depicts a melancholic, seemingly post-apocalyptic New York City crumbling to pieces. New Yorkers then begin carrying pieces of the broken city (street signs, manhole covers, Grand Central clock), to form a beating heart restoring life into the city.

Liberty statue 01

Liberty statue 02

Heart of New York 01

Heart of New York 02

Grand Central 01

Grand Central 02

Street 01

Street 02
Awards
Webby Awards (2015) - Webby Winner / People's Voice: Online Film & Video Animation (Branded)
One Screen Festival (2015) - Best Animation

Page 01

Page 02

Page 03

Page 04

Page 05

Page 06

Page 07
Various information
In 2014, New York was ranked 49th out of the 50 states in a really important area--life-saving organ donation. Every 15 hours, another New Yorker was dying while waiting for a donated organ. When asked, 83% of New Yorkers said that they supported organ donation--yet only 23% were actually registered to be donors.

Women 01

Women 02

Men 01

Men 02

Men 03

Men 04

Sculptor

Janitor
Credits
Client: New York Organ Donor Network
Agency: Y&R, New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: Glen Jacobs
Creative Directors: Josh Schildkraut, Miranda Dean
Executive Director of Content Production: Letitia Jacobs
Producers: Emma Starzacher, Sarah Haroldson
Account Management: Laurie Newsome, Tre Jordan
Business Manager: Adele Solomon
Production, Postproduction: ZEILT productions
Director, Executive Producer, Director of Photography: Laurent Witz
Editor: Ghayth Chegaar
Production assistant: Joane Degive
Character design: Jérôme Gillet, Ghayth Chegaar
Level design and Matte Painting: Pascal Thiébaux, Sam Oeun Yin
Storyboard: Pascal Thiébaux
Modeling: Thibault Barbaroux, Quentin Nigues, Ghayth Chegaar, Félix Ferrand, Emilie Muszczak
Texturing: Jérôme Gillet, Emilie Muszczak, Félix Ferrand
Layout: Ghayth Chegaar
Animation supervisor: Mickael Coedel
Animation: Adrien Xhibitte, Thierry Dezarmenien, Kevin Buchillo, Jordane Koessler, Ghayth Chegaar
Rendering: Cyril Bossmann, Ghayth Chegaar
Compositing: Pierre-Alexandre Gomez, Maël Renaud, Laurent Witz
Grading: ZEILT productions
Sound design: Matthieu Michaux
Final mix: Dame Blanche
Composer: François Rousselot
Ass. composer: Damien Deshayes
Musicians: Macedonian Radio Symphonic Orchestra
Music Mix: Marc Guéroult