Long Live New York
Director, Executive producer
Format: short (1'30")
Year: 2014
Overview
Unveiled on October 1st, the short Long Live New York is part of a marketing campaign created to increase the number of registered organ donors in the greater New York metropolitan area and surrounding counties. The centerpiece of the campaign is a 90-second animated short film created by Oscar-winning director Laurent Witz. The film is inspired by the steampunk aesthetic of the Academy Award-winning animated short Mr. Hublot and depicts a melancholic, seemingly post-apocalyptic New York City crumbling to pieces. New Yorkers then begin carrying pieces of the broken city (street signs, manhole covers, Grand Central clock), to form a beating heart restoring life into the city.
![Research scenery](https://static.wixstatic.com/media/44ce43_6b59b3f444ec40e3a1cc6c7a5592f5fb.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_6b59b3f444ec40e3a1cc6c7a5592f5fb.jpg)
Liberty statue 01
![Research scenery](https://static.wixstatic.com/media/44ce43_94c2986ebe1a43679d9acf3bbc43885b.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_94c2986ebe1a43679d9acf3bbc43885b.jpg)
Liberty statue 02
![Research](https://static.wixstatic.com/media/44ce43_feb586f36b1c497898b971edda554f77.jpg/v1/fill/w_147,h_95,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_feb586f36b1c497898b971edda554f77.jpg)
Heart of New York 01
![Research](https://static.wixstatic.com/media/44ce43_0aa62fddc753443796db0031d1dd03cf.jpg/v1/fill/w_147,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_0aa62fddc753443796db0031d1dd03cf.jpg)
Heart of New York 02
![Scenery](https://static.wixstatic.com/media/44ce43_c268a899585947739206f4ab2adc4c90.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_c268a899585947739206f4ab2adc4c90.jpg)
Grand Central 01
![Scenery](https://static.wixstatic.com/media/44ce43_0edb2260bce5480aa91cf4963994520b.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_0edb2260bce5480aa91cf4963994520b.jpg)
Grand Central 02
![Scenery](https://static.wixstatic.com/media/44ce43_cad4089f9ed64a8f8d5e7fb563d0d0f3.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_cad4089f9ed64a8f8d5e7fb563d0d0f3.jpg)
Street 01
![Scenery](https://static.wixstatic.com/media/44ce43_20407cdf1f304d76aa200f6a1acea5d5.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_20407cdf1f304d76aa200f6a1acea5d5.jpg)
Street 02
Awards
Webby Awards (2015) - Webby Winner / People's Voice: Online Film & Video Animation (Branded)
One Screen Festival (2015) - Best Animation
![Story-board](https://static.wixstatic.com/media/44ce43_76861fe842a74cf08e4956d9a26cb0c4.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_76861fe842a74cf08e4956d9a26cb0c4.jpg)
Page 01
![Story-board](https://static.wixstatic.com/media/44ce43_4b9a3f12f40441db81cbcc67e1f6d7d0.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_4b9a3f12f40441db81cbcc67e1f6d7d0.jpg)
Page 02
![Story-board](https://static.wixstatic.com/media/44ce43_1ae3e19fb74b4bed803af08559b3cf35.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_1ae3e19fb74b4bed803af08559b3cf35.jpg)
Page 03
![Story-board](https://static.wixstatic.com/media/44ce43_a7876bd93c7f48e19b7b0e80c6b7be15.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_a7876bd93c7f48e19b7b0e80c6b7be15.jpg)
Page 04
![Story-board](https://static.wixstatic.com/media/44ce43_d5640b0cd915469c8d9c24dfa1a92052.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_d5640b0cd915469c8d9c24dfa1a92052.jpg)
Page 05
![Story-board](https://static.wixstatic.com/media/44ce43_ba536af5c67744eb89d575ebe8e9fdce.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_ba536af5c67744eb89d575ebe8e9fdce.jpg)
Page 06
![Story-board](https://static.wixstatic.com/media/44ce43_c03256d7c1a248d68391baba93a79740.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_c03256d7c1a248d68391baba93a79740.jpg)
Page 07
Various information
In 2014, New York was ranked 49th out of the 50 states in a really important area--life-saving organ donation. Every 15 hours, another New Yorker was dying while waiting for a donated organ. When asked, 83% of New Yorkers said that they supported organ donation--yet only 23% were actually registered to be donors.
![Character research](https://static.wixstatic.com/media/44ce43_bc4f5b06b3284ec2a565af531c75579b.jpg/v1/fill/w_147,h_46,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_bc4f5b06b3284ec2a565af531c75579b.jpg)
Women 01
![Character research](https://static.wixstatic.com/media/44ce43_c7897553d9014d389febc65c01afbf20.jpg/v1/fill/w_147,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_c7897553d9014d389febc65c01afbf20.jpg)
Women 02
![Character research](https://static.wixstatic.com/media/44ce43_5bc9c0452ebd4d7dac7e97ca31833758.jpg/v1/fill/w_147,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_5bc9c0452ebd4d7dac7e97ca31833758.jpg)
Men 01
![Character research](https://static.wixstatic.com/media/44ce43_332eba6e0b2f4cdebaf29b29612c65c3.jpg/v1/fill/w_147,h_42,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_332eba6e0b2f4cdebaf29b29612c65c3.jpg)
Men 02
![Character research](https://static.wixstatic.com/media/44ce43_3e428fee31fb43d489c15da858a0114b.jpg/v1/fill/w_147,h_122,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_3e428fee31fb43d489c15da858a0114b.jpg)
Men 03
![Character research](https://static.wixstatic.com/media/44ce43_9be5e9f3580e4d70b9567df564fef916.jpg/v1/fill/w_147,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_9be5e9f3580e4d70b9567df564fef916.jpg)
Men 04
![Character research](https://static.wixstatic.com/media/44ce43_ac7d8c960d4d4c97ab0d1ae444530843.jpg/v1/fill/w_147,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_ac7d8c960d4d4c97ab0d1ae444530843.jpg)
Sculptor
![Character research](https://static.wixstatic.com/media/44ce43_503b90f7ab354f7bbc1fe6d695b2a20f.jpg/v1/fill/w_147,h_152,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/44ce43_503b90f7ab354f7bbc1fe6d695b2a20f.jpg)
Janitor
Credits
Client: New York Organ Donor Network
Agency: Y&R, New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: Glen Jacobs
Creative Directors: Josh Schildkraut, Miranda Dean
Executive Director of Content Production: Letitia Jacobs
Producers: Emma Starzacher, Sarah Haroldson
Account Management: Laurie Newsome, Tre Jordan
Business Manager: Adele Solomon
Production, Postproduction: ZEILT productions
Director, Executive Producer, Director of Photography: Laurent Witz
Editor: Ghayth Chegaar
Production assistant: Joane Degive
Character design: Jérôme Gillet, Ghayth Chegaar
Level design and Matte Painting: Pascal Thiébaux, Sam Oeun Yin
Storyboard: Pascal Thiébaux
Modeling: Thibault Barbaroux, Quentin Nigues, Ghayth Chegaar, Félix Ferrand, Emilie Muszczak
Texturing: Jérôme Gillet, Emilie Muszczak, Félix Ferrand
Layout: Ghayth Chegaar
Animation supervisor: Mickael Coedel
Animation: Adrien Xhibitte, Thierry Dezarmenien, Kevin Buchillo, Jordane Koessler, Ghayth Chegaar
Rendering: Cyril Bossmann, Ghayth Chegaar
Compositing: Pierre-Alexandre Gomez, Maël Renaud, Laurent Witz
Grading: ZEILT productions
Sound design: Matthieu Michaux
Final mix: Dame Blanche
Composer: François Rousselot
Ass. composer: Damien Deshayes
Musicians: Macedonian Radio Symphonic Orchestra
Music Mix: Marc Guéroult